Measure and Optimize your Media Mix with AI
Our software guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI
PRODUCT
Cassandra solves marketing’s hardest measurement Challenges
Measure Online and Offline Media ROI
Measure each campaign performance without using user level data and without being constrained by Privacy regulations.
Measure long term effect of your ads
Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time
Plan your Media Allocation predicting the outcome
Forecast future performances and predict the future impact of your media allocation before implementing them.
Leverage the budget allocator to receive a personalized media plan that is going to maximize your sales.
Understand causal inference and how it relates to the marketing mix
Validate the causal relationship between your investments and your sales through advanced incrementality testing frameworks.
GROWTH
How does Cassandra increase your ROI?
Cassandra uses machine learning-based Marketing Mix Modeling. It analyzes all your data and creates a personalized Media Plan that maximizes your ROI
HOW IT WORKS
1 software. 4 simple steps
A lot of magic.
1
Upload Marketing Data
Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.
Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).
PS: If you don't have data right now, you can use our demo dataset to test Cassandra!
2
Analyze your marketing mix effectiveness
Build your MMM and analyze the:
real incremental ROI of each channel
revenue attributed to each variable
impact of seasonality
diminishing returs of each channel
impact over time of advertising campaigns
The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.
3
Predict the best Media Plan
Optimize your Marketing Mix with the AI-powered Budget allocator.
It allows you to:
run what if scenarios
predict how to allocate your marketing budget to maximize ROI
forecast future sales
guide your Marketing Mix decision to achieve your goal
4
Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing
Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality. Then use the results of your experiments to calibrate your MMM at each refresh.
MINIMUM CONDITIONS TO TAKE OFF
Something about you
Spending over 30k on ads each month.
This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.
Having at least 2 years of historical data.
It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.
Solutions
Teams
Elevating Marketing and Data Teams with Cassandra
Marketers
Marketing Analysts
Data Analysts
Industries
Companies
Cassandra’s Data Insights for every Company
Technology
Retail
Travel
Lifestyle
eCommerce
Agencies
Future-proof your media optimization to serve clients better
Mediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
Ready to stop wasting and start optimizing?
Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days