Measure and Optimize your Media Mix with AI

Our software guides Budget allocation decisions using AI-enhanced Marketing Mix Modeling and Incrementality Testing to maximize your ROI

14 day free trial

14 day free trial

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500+ Brands have already optimized their budget with Cassandra

500+ Brands have already optimized their budget with Cassandra

500+ Brands have already optimized their budget with Cassandra

PRODUCT

Cassandra solves marketing’s hardest measurement Challenges

Measure Online and Offline Media ROI

Measure each campaign performance without using user level data and without being constrained by Privacy regulations.

Measure long term effect of your ads

Detect what is the long term effect of your ads to diagnose the true impact of your media investments over time

Plan your Media Allocation predicting the outcome

Forecast future performances and predict the future impact of your media allocation before implementing them.

Leverage the budget allocator to receive a personalized media plan that is going to maximize your sales.

Understand causal inference and how it relates to the marketing mix

Validate the causal relationship between your investments and your sales through advanced incrementality testing frameworks.

GROWTH

How does Cassandra increase your ROI?

Machine learning-based Marketing Mix Modeling

Machine learning-based Marketing Mix Modeling

Machine learning-based Marketing Mix Modeling

Cassandra uses machine learning-based Marketing Mix Modeling.



It analyzes all your data and creates a personalized Media Plan that maximizes your ROI

TESTIMONIALS

What they say about us

TESTIMONIALS

What they say about us

TESTIMONIALS

What they say about us

HOW IT WORKS

1 software. 4 simple steps
A lot of magic.

1

Upload Marketing Data

Begin your journey by uploading your marketing data with a CSV or by connecting your sources with connectors.

Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns, Organic Activities (like email and social media), and Other Events (like Discounts, Price or Website changes, and store openings).

PS: If you don't have data right now, you can use our demo dataset to test Cassandra!

2

Analyze your marketing mix effectiveness

Build your MMM and analyze the:

  • real incremental ROI of each channel

  • revenue attributed to each variable

  • impact of seasonality

  • diminishing returs of each channel

  • impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees new data.

3

Predict the best Media Plan

Optimize your Marketing Mix with the AI-powered Budget allocator.





It allows you to:

  • run what if scenarios

  • predict how to allocate your marketing budget to maximize ROI

  • forecast future sales

  • guide your Marketing Mix decision to achieve your goal

4

Measure the Incremental Impact of new Marketing Campaigns with Incrementality Testing

Validate your Measurement insights by running Real life Geo-Incrementality tests that will enable you to inference causality.

Then use the results of your experiments to calibrate your MMM at each refresh.

CASE STUDIES

Our success stories

How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS

Marketing Mix Modeling and ROI Optimization Case Study

+53% in ROAS

CASE STUDIES

Our success stories

How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS

Marketing Mix Modeling and ROI Optimization Case Study

+53% in ROAS

CASE STUDIES

Our success stories

How Gina Tricot improved its ROI by +53% by leveraging Cassandra MMM SaaS

Marketing Mix Modeling and ROI Optimization Case Study

+53% in ROAS

MINIMUM CONDITIONS TO TAKE OFF

Something about you

Spending over 30k on ads each month.

This ensures your marketing is extensive enough for Cassandra's optimization tools to make a real difference, leading to a better ROI from your campaigns.

Having at least 2 years of historical data.

It lets Cassandra accurately analyze and predict the impact of your marketing, considering seasonal trends and shifts in consumer behavior.

Solutions

Teams

Elevating Marketing and Data Teams with Cassandra

Marketers

Marketing Analysts

Data Analysts

Industries

Companies

Cassandra’s Data Insights for every Company

Technology

Retail

Travel

Lifestyle

eCommerce

Agencies

Future-proof your media optimization to serve clients better

Mediums

Measure any type of ad spend

iOS

Android

Web

TV

Influencer Marketing

Out of Home

In game

Ready to stop wasting and start optimizing?

Book a call with us Today and discovery how Cassandra can transform your Marketing ROI in just 7 Days